Methodology
MARAF Method™
Most AI projects fail. Not because of bad technology — but because organizations forget that AI is a people challenge first, a process challenge second, and a technology challenge last.
The MARAF Method™ treats all three with equal weight: People, Process, Technology. In that order. Every time.
That's not a philosophy. It's how we make AI actually work.
People
Every AI initiative is a change initiative.
We treat people as the central success factor, not as an
afterthought. From day one, we work with your leaders and
internal champions to define what "success" looks like and
what will change in the daily work of your teams.
- Executive briefings to align leadership on objectives, risks and constraints
- Identification and mentoring plan for internal champions
- Communication strategy that explains AI in clear, non-technical terms
- Structured training paths for users, managers and technical teams
- Adoption metrics and feedback loops to course-correct early
Process
Technology alone cannot fix broken processes.
Before writing a single line of code, we map how work flows today, identify friction points and redesign the future process with AI agents embedded where they truly add value.
- As-Is / To-Be mapping of critical processes with stakeholders
- Identification of bottlenecks, manual steps and compliance risks
- Prioritisation of use cases based on impact and feasibility
- Definition of KPIs for time, quality and cost improvements
- Playbooks that document how AI and humans interact in the new workflow
Technology
Technology alone cannot fix broken processes.
Before writing a single line of code, we map how work flows today, identify friction points and redesign the future process with AI agents embedded where they truly add value.
- As-Is / To-Be mapping of critical processes with stakeholders
- Identification of bottlenecks, manual steps and compliance risks
- Prioritisation of use cases based on impact and feasibility
- Definition of KPIs for time, quality and cost improvements
- Playbooks that document how AI and humans interact in the new workflow
Like what you see? Let’s talk about how we can help your business.
Contact our sales team →MARAF Group
Make AI Work for You
Privacy Policy →
MARAF Group
© 2026 All Rights Reserved
Methodology
MARAF Method™
Most AI projects fail. Not because of bad technology — but because organizations forget that AI is a people challenge first, a process challenge second, and a technology challenge last.
The MARAF Method™ treats all three with equal weight: People, Process, Technology. In that order. Every time.
That's not a philosophy. It's how we make AI actually work.
People
Every AI initiative is a change initiative.
We treat people as the central success factor, not as an
afterthought. From day one, we work with your leaders and
internal champions to define what "success" looks like and
what will change in the daily work of your teams.
- Executive briefings to align leadership on objectives, risks and constraints
- Identification and mentoring plan for internal champions
- Communication strategy that explains AI in clear, non-technical terms
- Structured training paths for users, managers and technical teams
- Adoption metrics and feedback loops to course-correct early
Process
Technology alone cannot fix broken processes.
Before writing a single line of code, we map how work flows today, identify friction points and redesign the future process with AI agents embedded where they truly add value.
- As-Is / To-Be mapping of critical processes with stakeholders
- Identification of bottlenecks, manual steps and compliance risks
- Prioritisation of use cases based on impact and feasibility
- Definition of KPIs for time, quality and cost improvements
- Playbooks that document how AI and humans interact in the new workflow
Technology
Technology alone cannot fix broken processes.
Before writing a single line of code, we map how work flows today, identify friction points and redesign the future process with AI agents embedded where they truly add value.
- As-Is / To-Be mapping of critical processes with stakeholders
- Identification of bottlenecks, manual steps and compliance risks
- Prioritisation of use cases based on impact and feasibility
- Definition of KPIs for time, quality and cost improvements
- Playbooks that document how AI and humans interact in the new workflow
Like what you see? Let’s talk about how we can help your business.
Contact our sales team →MARAF Group
Make AI Work for You
Privacy Policy →
MARAF Group
© 2026 All Rights Reserved
Methodology
MARAF Method™
Most AI projects fail. Not because of bad technology — but because organizations forget that AI is a people challenge first, a process challenge second, and a technology challenge last.
The MARAF Method™ treats all three with equal weight: People, Process, Technology. In that order. Every time.
That's not a philosophy. It's how we make AI actually work.
People
Every AI initiative is a change initiative.
We treat people as the central success factor, not as an
afterthought. From day one, we work with your leaders and
internal champions to define what "success" looks like and
what will change in the daily work of your teams.
- Executive briefings to align leadership on objectives, risks and constraints
- Identification and mentoring plan for internal champions
- Communication strategy that explains AI in clear, non-technical terms
- Structured training paths for users, managers and technical teams
- Adoption metrics and feedback loops to course-correct early
Process
Technology alone cannot fix broken processes.
Before writing a single line of code, we map how work flows today, identify friction points and redesign the future process with AI agents embedded where they truly add value.
- As-Is / To-Be mapping of critical processes with stakeholders
- Identification of bottlenecks, manual steps and compliance risks
- Prioritisation of use cases based on impact and feasibility
- Definition of KPIs for time, quality and cost improvements
- Playbooks that document how AI and humans interact in the new workflow
Technology
Technology alone cannot fix broken processes.
Before writing a single line of code, we map how work flows today, identify friction points and redesign the future process with AI agents embedded where they truly add value.
- As-Is / To-Be mapping of critical processes with stakeholders
- Identification of bottlenecks, manual steps and compliance risks
- Prioritisation of use cases based on impact and feasibility
- Definition of KPIs for time, quality and cost improvements
- Playbooks that document how AI and humans interact in the new workflow
Like what you see? Let’s talk about how we can help your business.
Contact our sales team →MARAF Group
Make AI Work for You
Privacy Policy →
MARAF Group
© 2026 All Rights Reserved